Ethical Fashion Brands to Know

Sustainable Materials Photo credit: S O C I A L C U T on Unsplash

Although the fashion industry as a whole is guilty of committing many crimes against people and the environment, it is most evident when it comes to fast fashion. Ethical fashion is a movement towards mindful manufacturing, fair labor rights, natural materials, and lasting garments.

The Rise of Ethical Fashion

Ethical (also known as conscious) fashion means there are brands, communities, and individuals who are fighting for the safety of our earth and fellow humans. Buying a garment from a responsible brand ensures that you have agency over your personal style, are getting a quality product, and are protecting those that need it most.

What Is Fast Fashion

Fast fashion is a contemporary term used by fashion retailers for designs that flow quickly from the catwalk to capture current fashion trends. Fast fashion is a result of mass–market retailers increasing the production of inexpensive fashion lines to meet the demands of quickly changing trends.

Fast fashion’s goal is to produce articles of clothing quickly and cost–efficiently. The fashion industry has convinced us that we are behind trends as soon as we see them being worn. Thereby giving consumers a thirst for “the next best thing” every day of our consumer–driven lives.

What We Can Do To Avoid Fashion Waste

Thankfully, there are some alternatives—but they often have their own downsides. Generally speaking, consumers have two ways to avoid supporting fast fashion: buying from more ethical fashion brands, or purchasing used clothing. Either way, the longer you keep something in your closet, the better.

Buying New

Here are some of our favorite brands offering consumers an alternative to fast fashion by embodying a slow, circular, sustainable way of wearing:

Alabama Chanin Logo
Alabama Chanin

Alabama Chanin, a line of cotton clothing produced almost entirely in Florence, Ala., these garments are both environmentally sustainable and humane, though with a revenue of just over $3 million last year, the 30–person company is no replacement for mass production when it comes to dressing seven billion people.

Stella McCartney Logo
Stella McCartney

Stella McCartney has long been committed to sustainable practices, in her own business. As the head designer at Chloé in the late 1990s, she has refused to include leather or fur in her collections, using only “reclaimed” cashmere, refusing to use polyvinyl chloride or untraceable rayon.

Chloe Logo
Chloe
Whimsy + Row Logo
Whimsy + Row

Whimsy + Row, based in Los Angeles, California, this brand makes truly affordable ethical fashion that looks great. By limiting each garment to short runs, this brand utilizes deadstock fabric, reduces packaging waste and conserves precious water resources.

OhSevenDays Logo
OhSevenDays

OhSevenDays was started by Australian–Canadian Megam Mummery to promote slow fashion. Based in Istanbul, the brand reclaims end–of–roll fabrics from the city’s garment factories and creates elegant, everyday womenswear that’s as stylish as it is ethical. Basically, they make slow fashion from fast fashion’s “leftovers.”

Outland Denim Logo
Outland Denim

Outland Denim makes premium denim jeans and offers ethical employment opportunities for women rescued from human trafficking in Cambodia.

Tentree Logo
Tentree

Tentree is a lifestyle apparel company that plants ten trees for every item purchased. The brand uses a high ratio of sustainable materials including 100% organic cotton. It uses renewable energy in its supply chain to reduce its environmental impact.

Funky Kalakar Logo
Funky Kalakar

Funky Kalakar brings alive the stories of ancient craft in the form of contemporary designs by handcrafting them using natural materials. Circularity is one of the pillars upon which the brand was founded. Their production process actively rejects the damaging model of fast fashion.

Beya Made Logo
Beya Made

Beya Made is a collection of expandable clothing for babies & toddlers that grows with your child. Their fabrics are sustainably salvaged from other manufacturers who have milled more than they need, or they contain slight imperfections. Basically, they rescue perfectly good rolls of fabric from a landfill. They use mostly linen, which is naturally sustainable in that it requires virtually no pesticides and thrives on rainfall–no need for irrigation. Linen is also strong (holds up well to wear and tear), and stains can be scrubbed out easily. Their pieces are made to be expandable, can be worn all year round, and are gender neutral.

Made Trade Logo
Made Trade

Made Trade is a woman–owned, family–run small business created in 2018. It aims for higher ethical standards by putting artistry above efficiency, fair wages above profits, sustainability above mass production, quality craftsmanship above mindless consumption, and transparency above everything.

Each piece has been responsibly sourced, and expertly handcrafted with sustainable materials. The makers and artisans are paid fair wages. Every order is 100% carbon neutral, 1% of every purchase is donated to an environmental non–profit, and every product must adhere to at least two of their eight core values: Fair Trade, Handcrafted, Made in USA, BIPOC Owned, Sustainable Materials, Recycled/Upcycled, Vegan, and Women Owned.

Tamga Designs Logo
Tamga Designs

Tamga Designs began in 2014 while the founders were living in Dhaka, Bangladesh, after the Rana Plaza collapse. They began creating quality clothing from sustainable materials, with dignified worker conditions throughout the process. The brand’s signatures are hand–drawn prints and vibrant colors. Their garments are designed to be feminine and free–flowing. The brand is committed to protecting the broad biodiversity of Indonesia’s endangered rainforests.

Neu Nomads Logo
Neu Nomads

Neu Nomads 30+ years in the industry reimagined what it means to be a fashion brand in a time of global awareness and environmental consciousness. The two founders applied this knowledge to a forward–thinking business model that aligned with their ideal of creating a more sustainable and equitable world. Beautiful wardrobe staples at attainable price points sourced from a clean supply chain. With this vision in mind, they created a collection for women: global citizens, modern minimalists and conscious consumers.

Buying Used

Everlane Logo
Everlane

Everlane is often hailed for its transparent supply chain, but the recent news that the company’s customer service team is unionizing reveals that even purportedly virtuous brands can have their shortfalls.

The RealReal Logo
The RealReal

The RealReal, an online marketplace for secondhand designer clothing, informs customers about the environmental costs that will be avoided or offset by buying each used item. Still, the company, which claims to authenticate every designer item, has been repeatedly accused of selling fakes. It’s never been harder–or more crucial–to be an informed fashion consumer.

Tips to Avoid Fast Fashion

There is nothing wrong with wanting to buy a new outfit and low prices can seem enticing. But while fast fashion prices might seem low, the environmental and human rights costs are high.

Buy From Ethical Fashion Brands

There are many more than you might think. Take a look at our list of Ethical Fashion Brands to Know.

Minimalism is King

Buying less is the first step, so creating a capsule wardrobe is something well worth considering on your journey.

Quality Over Quantity

Here are a few quick tests to check for quality that won’t take long:

  • check the stitching, hold it up to a bright light to check it’s not see through
  • check the zippers are marked with “YKK”
  • check if there are any spare buttons or thread attached
Shop Secondhand

Check out the listings on eBay, Craigslist, Goodwill, the St. Vincent DePaul Society, or any other thrift store.

Share–Swap Clothes with Friends

If you’ve got a friend or family member who wears the same size, consider buying garments you can share. You’ll not only cut your financial costs, but you’ll be reducing your environmental impact as well.

On Special Occasions—Rent

If you need a cocktail dress or ball gown, why not rent one? You’re only wearing it once anyway.

Circular Fashion?

A lot of faith is placed here in the idea of a circular–or closed–loop–system, in which products are continually recycled, reborn, reused. Nothing, ideally, should ever go in the bin.

There is also a growing interest towards moving to a more circular model of textile production, reusing materials wherever and whenever possible. In 2018 both Vogue Australia and Elle UK have dedicated entire issues of their magazines to sustainable fashion, a trend being taken up each year by more and more big names in the fashion industry.

Sources:
Fast Fashion
http://en.wikipedia.org/wiki/Fast_fashion
What is fast fashion and why is it a problem? | Ethical Consumer
https://www.ethicalconsumer.org/fashion-clothing/what-fast-fashion-why-it-problem
By Alex Crumbie, Thursday 5th of September 2019
How Fast Fashion Is Destroying the Planet – The New York Times
https://www.nytimes.com/2019/09/03/books/review/how-fast-fashion-is-destroying-the-planet.html
By Tatiana Schlossberg, Sept. 3, 2019
Tatiana Schlossberg, a former climate reporter for The Times, is the author of “Inconspicuous Consumption.”
A version of this article appears in print on Oct. 13, 2019, Page 18 of the Sunday Book Review with the headline: You Are What You Wear.
What is Fast Fashion? – Good on You
https://goodonyou.eco/what-is-fast-fashion
By Solene Rauturier, 10 May 2020

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